General

Spanish people always prefer face-to-face contact to written or telephone communications

Expect your Spanish counterpart to be curious, about the products or services you offer and ask additional questions

First contact is critical in developing a relationship in Spain, and your appearance has a tremendous impact on first impressions

Check the foreign language competencies of your business counterparts, before your arrival in the country

Apart from English, you may find that your business contacts will speak other languages. French and German are the most common

Spaniards like to interact with people from abroad, and they often believe in the superiority of products and services coming from abroad

Spanish counterparts will also do their best to present themselves well and make a good impression

Members of the younger generation speak at least some English

You should allow plenty of additional time for business meetings

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